Wednesday, November 6, 2013

Get In Shape For Women Coupons and Special Deals

Get In Shape For Women | Coupons in Central New Jersey and Manhattan
Get in Shape for Women Westfield  - Coupon / Deals / Special Offers.

Get In Shape For Women was founded in 2006 by Brian Cook after 15 years of leadership in personal training and franchise sales. Brian’s intention was to create much more than a women’s gym. He wanted to create a complete fitness program for women, combining such activities as cardio and weight training for women with nutrition information for a healthy diet and accountability through personal trainers.

Get  The Confident Shopper App for iOS and Android and get more savings from all your favorite local stores. Developed by

Fine Oils and Balsamic Special Offer / Coupon

Patricia and Paul | Coupons in Central New Jersey and Manhattan
Fine oils and balsamic coupons and special offers by Patricia and Paul. Not sure what to get all your friends, family and coworkers this year? We have the perfect baskets waiting for you. Place your holiday basket orders by November 15th and receive a 15% discount.

Get  The Confident Shopper App for iOS and Android and get more savings from all your favorite local stores. Developed by

Friday, November 1, 2013

Getting started with mobile advertising for small stores.

Mobile advertising is expected to surge 75% according to Advertising Age. While this is impressive growth, what does it mean for the small local shop? It means more people are doing mobile searches and purchases on the go, your customers. The time is right to get into mobile advertising and create some strategy for your business to be competitive.


  1. Make your site mobile friendly. Use a responsive design to create or rebuild your site so it appears very user friendly on all devices. Do not overload the users phone with useless content that will take a long time to download and does not lead to sales for your store. With a  responsive website design you can tailor your content for each platform.

  2.  Target your ads to locations where your clients are. Mobile ads allow geo-targeting that allow ads to show within a specified area only. Another alternative is to use local coupon apps such as "The Confident Shopper" that serves a local area only and will contain most businesses in the areas they serve.

  3. Encourage users to take action. With smart phones and tablets users can call you directly from your ad or send an email or locate you on a map etc. Design your ad with a strong call to action.

  4. Use PPC advertising to get ranked on the first page of search results. Google Adwords or Bing Ads are a good way to start. Basically it works like this: A user perform a search for a particular product or service and all results show up. The search performer may or may not click on your ad if it is included in the results, only when the user clicks your ad you will pay an amount determined by you.
An interesting graphic from

If you are interested in setting up adwords or bing ads campaign or would like to convert your site to a mobile friendly version  please feel free  to contact me.