Wednesday, November 6, 2013

Get In Shape For Women Coupons and Special Deals

Get In Shape For Women | Coupons in Central New Jersey and Manhattan
Get in Shape for Women Westfield  - Coupon / Deals / Special Offers.

Get In Shape For Women was founded in 2006 by Brian Cook after 15 years of leadership in personal training and franchise sales. Brian’s intention was to create much more than a women’s gym. He wanted to create a complete fitness program for women, combining such activities as cardio and weight training for women with nutrition information for a healthy diet and accountability through personal trainers.

Get  The Confident Shopper App for iOS and Android and get more savings from all your favorite local stores. Developed by

Fine Oils and Balsamic Special Offer / Coupon

Patricia and Paul | Coupons in Central New Jersey and Manhattan
Fine oils and balsamic coupons and special offers by Patricia and Paul. Not sure what to get all your friends, family and coworkers this year? We have the perfect baskets waiting for you. Place your holiday basket orders by November 15th and receive a 15% discount.

Get  The Confident Shopper App for iOS and Android and get more savings from all your favorite local stores. Developed by

Friday, November 1, 2013

Getting started with mobile advertising for small stores.

Mobile advertising is expected to surge 75% according to Advertising Age. While this is impressive growth, what does it mean for the small local shop? It means more people are doing mobile searches and purchases on the go, your customers. The time is right to get into mobile advertising and create some strategy for your business to be competitive.


  1. Make your site mobile friendly. Use a responsive design to create or rebuild your site so it appears very user friendly on all devices. Do not overload the users phone with useless content that will take a long time to download and does not lead to sales for your store. With a  responsive website design you can tailor your content for each platform.

  2.  Target your ads to locations where your clients are. Mobile ads allow geo-targeting that allow ads to show within a specified area only. Another alternative is to use local coupon apps such as "The Confident Shopper" that serves a local area only and will contain most businesses in the areas they serve.

  3. Encourage users to take action. With smart phones and tablets users can call you directly from your ad or send an email or locate you on a map etc. Design your ad with a strong call to action.

  4. Use PPC advertising to get ranked on the first page of search results. Google Adwords or Bing Ads are a good way to start. Basically it works like this: A user perform a search for a particular product or service and all results show up. The search performer may or may not click on your ad if it is included in the results, only when the user clicks your ad you will pay an amount determined by you.
An interesting graphic from

If you are interested in setting up adwords or bing ads campaign or would like to convert your site to a mobile friendly version  please feel free  to contact me.


Friday, October 4, 2013

Are coupons an effective marketing strategy?

Everyone likes a discount, no doubt. Savvy businesses have employed this strategy for ages. So what's new? Well in this era of the internet and smart phones shoppers want their coupons on demand. They go to sites like to find coupons, local and national. Instant, current coupons from their favorite stores on their mobile device or desktop.

One of the biggest advantages of the mobile electronic coupon is that it is always available to the user on a device they always carry with them. That ease of access can give your business the edge over a competitor.

We all sometimes break shopping routine to take advantage of a good coupon, and likely purchased other items from the vendor at regular costs. Because the coupon initiated the visit to the store it is a highly effective marketing tool.

There are many more issues when considering a coupon marketing strategy, but we'll get into that in another post.

Friday, August 16, 2013

The Confident Shopper Launches....

We are proud to announce the launch of our new coupon site for businesses in Central New Jersey and Manhattan. We focused on these areas because we want our coupons to be relevant to the users in these areas. The website is optimized for all mobile devices and desktops so no matter where you are the savings will always be with you.

For those of you extreme couponers that would like the app version, it is coming, be patient! It will be available for iphone,android, blackberry, windows, symbian and webOS.

Please enjoy and use the coupons to support the local businesses.
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Thank you.