Friday, October 4, 2013

Are coupons an effective marketing strategy?

Everyone likes a discount, no doubt. Savvy businesses have employed this strategy for ages. So what's new? Well in this era of the internet and smart phones shoppers want their coupons on demand. They go to sites like to find coupons, local and national. Instant, current coupons from their favorite stores on their mobile device or desktop.

One of the biggest advantages of the mobile electronic coupon is that it is always available to the user on a device they always carry with them. That ease of access can give your business the edge over a competitor.

We all sometimes break shopping routine to take advantage of a good coupon, and likely purchased other items from the vendor at regular costs. Because the coupon initiated the visit to the store it is a highly effective marketing tool.

There are many more issues when considering a coupon marketing strategy, but we'll get into that in another post.